# Advertra

> Advertra is a marketing and lead-generation company delivering exclusive, pre-qualified leads and booked appointments to home service operators on a pay-per-lead basis.

Advertra runs trade-specific lead-generation programs with a single operating model: leads are exclusive to one buyer per market, qualified against operational filters agreed during onboarding, and delivered in real time with a documented replacement policy. Advertra is not a roofing, tree service, or gutter contractor, insurance adjuster, or public adjuster.

## Pages

- [Home](/): What Advertra is, who it's for, and how the pay-per-lead model works.
- [Home Services](/): Program hub for exclusive contractor leads across roofing, tree service, and gutters.
- [Roofing Leads](/roofing-leads): Exclusive roofing leads for retail and storm contractors.
- [Roofing Appointments](/roofing-appointments): Booked roofing inspection appointments delivered exclusively to your team.
- [Tree Service Leads](/tree-service-leads): Exclusive tree removal and trimming leads.
- [Gutter Leads](/gutter-leads): Exclusive gutter installation and repair leads.
- [Lead Generation System](/lead-generation-system): End-to-end walkthrough of sourcing, qualification, delivery, and replacements.
- [About](/about): Who we serve, how we're structured, and what we do not do.
- [Contact](/contact): Route to the right Advertra team.
- [Careers](/careers): Open roles at Advertra.

## Resources

- [Resources hub](/resources): Working library of home-services lead-generation guides from the Advertra Editorial Team.
- [Roofing leads cost](/resources/roofing-leads-cost): Variables behind roofing lead price, unit economics, and a per-close formula.
- [Exclusive vs shared roofing leads](/resources/exclusive-vs-shared-roofing-leads): Definitions, tradeoffs, and effective contact cost.
- [Roofing PPL vs PPC](/resources/roofing-pay-per-lead-vs-ppc): Neutral comparison, decision matrix, and a total-acquisition-cost formula.
- [Roofing lead follow-up](/resources/roofing-lead-follow-up): First-week nine-dial playbook with CRM fields and stop rules.
- [Tree service lead generation](/resources/tree-service-lead-generation): Intake, routing, and crew-capacity planning.
- [Gutter lead generation](/resources/gutter-lead-generation): Service-type routing, qualification, and estimate capacity.
- [Pay-per-lead vs retainer](/resources/pay-per-lead-vs-retainer): Neutral comparison of commercial delivery models.

## Optional

- [Privacy Policy](/privacy)
- [Terms of Service](/terms)